I just finished a classic marketing book by Al Ries Jack Trout. The title is Marketing Warfare. The essence of the book is to enable us to know that to achieve success in all aspect of an organization, marketing people have a lot to learn from some of the world's greatest battles.
Marketing is war. To be relevant in today's market, you have to prepare for war. 'The true nature of marketing today is not serving the customer; it is outwitting , outflanking,outfighting the competition and the customer is the ground to be won'.
Actually, some of the language of marketing was borrowed from the military. We say we are launching a marketing campaign. Therefore, marketers do not only need to talk like a general but they need to think and plan like general.
Success in any endeavor today requires a sound marketing tactics. Politicians, professionals and the like are fast becoming super marketers towards their objectives.
Likewise to record a success on-line, one should remember the most common message that 95% of the people do not succeed and only 5% do make money on line. You have to think and act like a general. Avoid information overload, remain focused, imbibe the spirit of self-determination to succeed, have courage and endurance among several other traits.
If you are new to internet marketing, you will be bombarded with several programmes offering easy solution to on-line success. Most of the time, this do not work. Success on line is a serious business like any other offline business and it must be treated so.
Remember that today's marketing is really war. It is, and it will continue to be.
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